Welcome to the punch and Headhunters analysis

Welcome to the punch and Head hunters are two very different films from each other, going as far as originating from two different countries, but equally having some similar elements of thriller and to a degree, action. Welcome to the punch is a film released in 2013 as a 'British action thriller'. The film focuses on the themes of crime, deceit, corruption, solitude, and most importantly revenge. The film focuses on a Police officer who three years prior to the main events of the film, almost manages to capture an infamous criminal, but fails and is shot in the leg, this event causes him hatred for the criminal, and has been seemingly traumatized by it, and further more is now looked down on by those he works with. As he works to capture him once again, the story follows his world is turned around, and finds himself working with the very person he tried to find in hopes of stopping his corrupted boss, which he has just discovered, this is where the thriller element is seen, as the normal situation for a police officer that is normal for him, is turned around on its head and into something that they would almost never find themselves in. The action element of the film is much more prominently seen than the thriller aspect however. As the thriller element only truly comes in half way in, with only elements of it appearing in the beginning. Head hunters is a Norwegian film from 2011. This is also an action thriller, but does it in a slightly different way. The main film's story is about a man who lives a very successful life as his job as a Head hunter with his wife, but also steals paintings to create even more money for him and his wife. We learn soon that his reasons behind this are because he fears that she will leave him, and uses the money to buy her gifts. The main character soon meets a man who wishes to get the job position he is currently offering, but after he does not receive this, he attempts to kill the main character, this results in him having to flee from his home after his best friend is killed after a shootout between them, the main character now has to go to cash in on the painting himself, and is soon pursued and is eventually forced in a hospital, where after multiple attempts at his life, is forced to change his appearance in hopes of returning home and getting back at the killer. This is where the Thriller element is apparent, as from the beginning, a life of stealing paintings is an abnormal one for most people indeed, and it only continues to escalate as he runs for his life simply because he didn't give a job position, and because of this the action elements of the film seem very connected to the Thriller, rather than the thriller situation being separate from the action scenes. The main theme of this film is insecurity, as this is the main drive and reason for his motives, and without this insecurity factor of how he looks, and his height, causing him to fear losing his wife. Without this drive of his, the film would not exist, and the film also concludes the film by letting the audience know that he has overcome this insecurity with the line "I am Roger brown, I am 163 meters tall, and that is just enough" Representation in these films do not play too much of a role as other films, and are harder to distinguish. In particular for Welcome to the punch, due to a total of one female character. This female character plays a fairly prominent role in the first half of the film, though very little typical stereotypes are seen of this woman that are normally seen in the Media when it is catered to the male audience. There are very few examples of other representation of other characters in Welcome to the punch, because the vast majority of them are white males. With little cultural diversity. In Head hunters, we see more obvious stereotypes of women, there are only three women in the film, but all three are sexualized in some way. The first woman who is Brown's wife, is seen naked in the shower, the second one we see during when Brown is having an affair with his wife, in the midst of sex. And the third one is seen naked shooting blanks at the friend of the main character. So it is somewhat clear that the film is catering to a specific audience of males who would be attracted to that. Though aside from the sexualized imagery, it is very low key and out of the way as far as it goes, and is mostly ignored in the second half of the film. Despite the films being fairly different at face value, they share mainly similarities down to their genre and themes, despite having two very different origins.

Four men arrested after 23-year-old killed in Bolton

http://www.theguardian.com/uk-news/2015/dec/13/four-men-arrested-after-23-year-old-murdered-in-bolton This article is about a very recent event of a man being seemingly murdered with a stab wound, causing his later death at the hospital, and the investigation revolving around his death resulting in four similar aged men being captured on suspicion that they had something to do with the incident. The title makes an absolute statement about what happened, claiming they were arrested after the murder of the 23 year old man, perhaps to make it seem more shocking and interesting, they also add his age to make it a more surprising event to people, as it is always sadder if they are of young age. What I find interesting about this article is the speed of which this article was made, with very little information, as you can see this article is very short, with only few pieces of information, which makes me wonder why they would make an article about this at all unless they just wanted some story to put up. The article even claims that all four men were arrested on suspicion, and with nothing else to back it, containing no sources or reasons behind this, making it clear to me that it was perhaps to soon to do a story on this.

Airstrikes kill 32 Isis fighters in Raqqa, activists say

http://www.theguardian.com/world/2015/dec/06/airstrikes-kill-32-isis-fighters-in-raqqa-activists-say This article is mainly about the casualties that have happened because of the repeated Airstrikes by both Britain, US, and Russia, the article seems to focus on the amount of people who died and who they were, but are also focusing on who was responsible, this lines with the Guardian's left wing view, which would perhaps focus on the individual people affected, and who caused it. This article has context and importance with the constant saga of ISIS and how western countries are attempting to root them out. The guardian also brings focus on what Activists have pointed out that in particular, the US, are doing wrong by performing these airstrikes, not cooperating with Syria. The article ends with giving the presumed amount of Civilian deaths, which is a figure most people would be looking for in the article, so they read the whole thing, and it was also at the end to probably keep that figure in their minds. I think that this article is interesting because it instead does not focus on the ISIS attacking us or other nearby countries, but instead is about us attacking them, and it brings up some ethical issues and problems with what we are doing, which not many articles would normally focus on because it wouldn't interest some people.

UK retailers hope Cyber Monday pays off after flat-footed Black Frid

http://www.theguardian.com/business/2015/nov/30/uk-retailers-cyber-monday-flat-black-friday-internet-shopping-online-sales

This article is about how focus on retailers has shifted onto cyber Monday being a success rather than Black Friday, I think that this is an interesting shift of focus, as the UK has been influenced to do sales on Black Friday despite stemming from America, but it obviously has not been successful I. The uk. Because the guardian is a uk newspaper, it would obviously do a story on a uk centred retail story.


This story shows the shift importance of online shopping taking over traditional shopping.


I also think this story is interesting because it shows the UK's tendency to borrow from American tradition, as Cyber Monday is something spawned from America, from black Friday, I think it's strange to see that the UK follows this trend, albeit to a lesser extent.

Brussels faces week on lockdown as hunt for terrorist cell intensifies

http://www.theguardian.com/world/2015/nov/22/brussels-faces-week-on-lockdown-as-hunt-for-terror-cell-intensifies

This article is about the Belgium capital Brussels under week long lock down as a means to hunt for terrorist extremists, this is mostly connected to the Paris attack last week, and it makes many ties to that to make this especially relevant, in particular it mentions the current situation of one of the attacker's and his whereabouts as he's attempting to run away, it mentions how in particular it's believed that the lock down on Brussel and other de facto capitals is because that current raids have not yet found him yet, this piece of information is obviously shocking to others and to me, as it shows the lengths of which they are going to capture this single person.

I believe this article is particularly shocking, as the long duration of lock downs, is causing Schools, work places, and other elements of every lives, to be disrupted because of it. This is exactly the thing that Terrorists like ISIS would want, for the world to be shaped by their actions and people's ways of living to be halted by them, and I think it's kind of disheartening to see that in this sense we have lost to them by almost meeting what they want. Although I am aware that this is a necessary evil to make sure that such an incident does not happen again.

The Guardian is a most relevant news paper because it's a British news paper, meaning that it's relevant to report on what's happening in Europe and surrounding countries.

Christmas advertisements

#1 PayPal Christmas advertisement https://www.youtube.com/watch?v=8vrAOu37CUY


This advertisement's audience are the adults who own children. Even if the first person account from children, it intends to show to the degree of convenience PayPal would give to getting presents so much so that it changes how Christmas works for their children. The advertisement doesn't care about the impact it would have on children, as it clearly lacks the more innocent and magical aspect of Christmas, being Santa giving the presents to children, and only focuses on the main task that parents have to face at this time


#2 Sainsbury's 2014 advert https://www.youtube.com/watch?v=NWF2JBb1bvM
This advertisement's audience is much less specific than the previous advert, and instead it focuses more on a general group of people who are aware of one Christmas during WWI where both sides joined together and played football. The advertisement uses this to emotionally impact the person who is watching it, connecting to such a tragic event such as WWI, and their temporary peace, which as a result would make them probably remember this advert, which is loosely connected to Sainsbury, it uses the exchange of food the two main characters have to solidify this, and perhaps give the idea in a viewer's head that the same thing can happen if they buy food and give it to other people


#3 Coca-Cola's Christmas advert https://www.youtube.com/watch?v=-gMjPezr8TY&feature=player_embedded
Coca cola's advert aims to connect Coca-Cola with Christmas in this advert, they do this by making a Coca-Cola truck suddenly make a town all Christmassy, and people come to see the Coca-Cola truck going by as if it was Santa himself, they even use that child like innocent wonder where one kid goes to see it by himself, and looks at the truck in the centre of the road. The audience is probably children, because there are mainly children excited about seeing a stupid Coca-Cola truck, and they want the children to want to drink it on Christmas.


#4 Toys R Us1986 https://www.youtube.com/watch?v=j2LTSLX6a7Y&feature=player_embedded
This old advert immediately connects itself to the Toys R Us brand with an at the time familiar song they had put in their adverts, the advert manages to advertise itself towards adults as well as children  to remind them when they were once a child and would probably think the things Toys R Us are selling would be good for their kid too. The song itself manages to advertise itself in a way that it connects it's brand to these people through the whole of their lives and even when they grow up.


#5 iPhone advertisement https://www.youtube.com/watch?v=4RtXDPknaQs
This advertisement connects iPhones and Christmas instantly with Santa using it, they may be trying to show how everyone uses an iPhone, even Santa, and they use this to show off a part of the iPhone they were especially at the time, proud of. The audience is obviously people who do not have iPhones, but it's exact age audience is undefined, perhaps it is aiming more for the older audience.  as at the end it jokes about how Santa would have billions of 'appointments' to attend to on Christmas if he was real.

Bowl

https://www.tumblr.com/blog/mediasupercollection

'This is our 9/11': French Ambassador says Paris attacks are 'act of war' then weeps as opera singer performs her country's anthem

http://www.dailymail.co.uk/news/article-3319378/This-9-11-French-Ambassador-says-Paris-attacks-act-war-weeps-opera-singer-performs-country-s-anthem.html

This article is about the recent Terror shootings just a few days ago in France. London's French ambassador claims on the BBC, she also describes this tragedy as France's version of 9/11. This article also adds that the Ambassador wept after hearing her anthem, they may have added this in for multiple reasons, one is to shock the person and make them feel sympathetic with what happened, and also to show the impact of the tragedy, which is important to add, as claiming this as an act of war would normally be a drastic statement, and often assumed that when one says this, they are actively seeking war to happen, though this is countered by the fact that she shows genuine remorse and sadness to what happened.

Seeing as the daily mail is a British news paper, it is clear that they would show the tragedy and the impact of the Shooting, and would want you to sympathize with the Ambassador. The author of this article is a Political correspondent of the Daily mail's, which is relevant due to this being a very political concern.

This article interests me due to the fact that this is the aspect they focus on, it's not exactly a topic that a right wing paper like the Daily mail would focus on, but they feel it's needed to be shown anyway, which shows how impacting this tragedy was.

Controversial advert by Protein world 'Are you Beach Body ready?'

This was a Billboard ad created by Protein world to promote their 'weight loss' products, it used the slogan "Are you beach Body ready?" and showed slim woman in a bikini accompanying the slogan. The Controversy surrounding this during the time that this advert was shown on Billboards was that people felt like the Advertisement was Body shaming women who were not slim, and that they were specifically targeting these sorts of people to make them feel inferior and that they could not show themselves during the summer, which this advertisement was made, hence causing them to buy their products. A large amount of people wanted this advertisement removed, a Change.org petition was removed to do just this. Protein world and their advertisement campaign were soon investigated, and the advertisement was removed, under the guide lines that it could not appear in the form that it had taken. On top of that there was some minor controversy that Protein world could have been falsely advertising their product, and did not really cause weight loss.

Undelivered letters shed light on 17th-century society

http://www.theguardian.com/world/2015/nov/08/undelivered-letters-17th-century-dutch-society

This is a very interesting article about the discovery of a leather trunk containing over 2,000 letters, 600 of which that were unopened.  that were sent but denied by the the person they were being sent to. These letters are being scanned and identified to discover something about them. The article brings up a few letters that are both very shocking, and interesting, the very first thing they mention is a single letter about a woman who wanted to plead for help due to having a child, but the father denies is, and as they claim, is because he is aware of the matter, they likely used this first letter to make a reader seem very interested and surprised, as so they'd want to read more, making the reader want to be shocked and interested seems to be their main goal as they don't mention anything about the other over 2,000 letters prior, and they try to add to this drama by saying the father "must have suspected it" which implies how they don't really know if that's the truth, but try to make it more dramatic

I think this article is very interesting, as it is not a political issue that you'd usually see in a politically driven news outlet such as the guardian, and instead covers a very interesting discovery about history, there is some relevance to the fact that this article may have been done, because these letters are letters across Europe, which the UK being a part of, makes it somewhat relevant for the Guardian to talk about.

Censorship in the Media.

Censorship is the act of removing, or blocking out certain information, this act is seen all across the Media and mainly in the news, the way Censorship is used in the Media does not follow a strict guideline nor does it have to heed to any rules, and is often a controversial topic of interest brought up, there are arguments on both sides to claim whether it is thing that should be kept in place, or if Censorship should be out ruled from practises done by the Media completely.


People believe that the Media should have Censorship for a couple of issues found in the Media, particularly when a separate controversial or sensitive issue can arise in the Media, people believe that the suppression of such information can avoid harm to certain people, as people may respond to certain information in a certain way, such as if a person of a specific ethnicity commits murder against someone of another ethnicity, it may bring cause major outrage against the whole community of that ethnicity, and could cause future problems and incidents, making it best to with hold that sort of information, this is also done for specific people, where their name and appearances are removed from the article, as to avoid them to be attacked by those who have responded badly to the news. The opposite side of the argument states how Censorship now in it's current form can be abused to however a news outlet wishes, they can suppress certain information to do with a news story so it looks like one that spreads a certain message that they can agree with, as many News outlets have a left or right wing Bias, Censorship can be used as a ways to promote that Bias. Censorship is also seen as a tool abused by governments to make themselves seem better, if they are doing something they know people won't agree with, a good example of this is during the Vietnam war, America had tried to withhold the information about how they were locked into this war, and tried to ignore certain atrocities that happened. In some countries the abuse of Censorship is so bad that it has gone into extreme propaganda, in places such as North Korea.


The ones who are really controlling what is censored or not are those who are controlling the news stations, and in some cases, it's just one person, as an example many news outlets around the world are in control of Rupert Murdoch, he is just one person with one opinion, and if there is something he does not agree with showing because it goes against what he thinks, he could just not distribute that information. The governments are a main body that can influence Censorship in their country, and as shown before, will do it if they need people on their side and they are doing something they know people won't agree with.


I do not believe Censorship should exist in any form in the Media, the fact that it's allowed already leads to it being abused more than it could be used correctly, and I believe it should be a part of a News outlet's job to present news fully and correctly, no matter how much it goes against what they think, and the costs of Censorship existing are greater than the benefits it presents.

Unaccompanied young refugees in Europe 'at risk from criminal gangs'

http://www.theguardian.com/world/2015/nov/01/unaccompanied-young-refugees-europe-traffickers

This story is about the discovery of how refugees who are young children are being targeted specifically for human trafficking by illegal groups, because they are the most defenseless when not accompanied by an adult. This article talks about how the forces to stop human trafficking in the UK are low, such as saying that less than half of police units have a anti-trafficking force, and it also shows how people want more trafficking to be stopped in the UK, the UK relevance of human trafficking is because this news paper is a UK news paper, and while it focuses on events in and around the world, it knows that people reading it because they are from the UK, will only care more if the UK has something to do with it, the article clearly wants the reader to feel sad for the Refugees like all their other articles about them, as they show you why Trafficking is such a problem because it's not an issue focused on, and the fact that the point of the article is about children being affected by trafficking, the article clearly wants you to feel sympathetic, because the Guardian's left wing view influences it to want to take every person into consideration, and takes concern to those who are in a lower position in life

I think this article gives a great idea of the situation of human trafficking, and displays what it's like globally, with a bit of focus on Trafficking in the UK, which makes sense, however the majority of the article is about Trafficking in general, and does not bring much focus to the title, which mentions children in particular, making this article a bit misleading, and was probably only put there for shock value.

Friends of Jacky Sutton, former BBC journalist found dead in Istanbul airport, voice fears over 'cover up'

http://www.telegraph.co.uk/news/11939727/Friends-of-Jacky-Sutton-former-BBC-journalist-found-dead-in-Istanbul-airport-voice-fears-over-cover-up.html

This article is about the death of a journalist for the BBC, and the friends of this reporter exclaiming doubts and disagreements with the conclusion of the explanation that was given after the investigation of her death. The article gives sources to these voices showing their doubts to the investigation report from tweets, and displays images to prove this

The article whilst not giving any form of exact opinion, only exacts information to suggest the idea that the investigation report was indeed a cover up, this may come from the fact that the woman was a journalist, a job that involves writing news articles, such as this very article written by the journalist David Barrett, so there may be a form of bias to the situation, as another Journalist may be quick to believe at sympathize with A journalist and friends of a journalist, the article also seemingly randomly mentions the death of another reporter, which also seems to show that the article was written to show that Journalists may be commonly affected negatively.

Whilst this article does have somewhat bias tendencies, I believe that this article shows all the information it should, and does not misinform on the story.

Soaring London house prices sucking cash out of economy, study says

http://www.theguardian.com/money/2015/oct/12/soaring-london-house-prices-sucking-cash-out-of-economy-study-says

This article details the current and present threat of the rapidly increasing prices of houses in london is negatively effecting the economy. The article makes note on how this will affect people in poor positions in particular, and people who do not have particularly well paying jobs will be mainly affected by this crisis, this alligns and makes sense with the guardian's left wing view, which believes that everyone should be taken care of and considered with. But the article also suggests now how people in jobs such as cafe workers will be affected, but shows how everyone will be affected aswell. it takes reliable quotes that suggest how the situation lowers the integrity of london. The article treats that people being paid more than a thousand more a year as a positive to people, and does not seem to enforce the poor affect it has on the economy.

The article was written by Hilary Osborne, she had worked for many previous finance magazines. This is good for the article as she herself would know a lot about money and it affects on the world in how it's used, and currently she even works as the editor of the guardian's money site.

Analysis of Crash

Crash is a film from 2004. It's setting is in Los angeles during the same time period and covers a two day storyline in a non linear format, starting at the end of this certain time period at a crime scene, and then going back to the begining, reaching the end to explain how events unfold to reach to scenario we saw at the very start. The film's themes involve mainly around racial issues, discrimination, and stereotyping, many of these film's characters ,which have their own seperate storylines interweaving into each other, show different type of these racial issues whether it's them being affected by prejudice, or being the ones who show signs of racism and prejudice towards others. The film shows a variety of forms of racial tension.

 One of the biggest examples is the obviously racist and corrupt police officer who shows hostillity towards racial minorities, there is also the duo of criminals, who clearly feel like they are discriminated against because of their colour, and that white people are 'afraid' of them just because of their colour, yet the difference is that they are in fact very hostile and aggressive, holding guns and casually hijacking cars, one member of this duo clearly aswell has highly racial hostillity towards white people in particular, who claims that they should only rob white people, and only hesitates when he accidently attacks a person of black colour. This creates a dynamic where the racial tension and prejudice in the film is not completely a black and white issue (It's not just one side against another), where both the ones who feel and most likely are affected by racial descrimination are in fact ones who enforce this ideology aswell that one race is against another. The racist police officer is also an example of this, as he is given a bit of backstory to why he treats minorities the way he does because of what happened to his father. This makes this character have a lot more depth to it than just a typical racist who acts the way they do just for the malicious reasons behind it, the film further puts this character in a less completely cruel character during the end of his arc when he saves a woman from a bus wreckage. These examples of characters are both put in the position of being racially insensitive and bad people, yet at the same time we see both characters do something good in their final scenes. For the criminal he frees a group of cambodian immigrants from being sold off, and his reasons are clear to be out of pure disagreement with selling them off, as he would have recieved payment. This shows that the film perhaps puts the idea of racism as not a evil act done for evil's sake, but can be caused by something impactful that may have happened, leading to their misconceptions about a race. For the corrupt police officer, it was how he felt his father's company was lost because of certain laws past that made him lose money despite the fact that he had paid them equally, and for the criminal named Anthony, it's clear that he himself has been attacked with racism himself, being a minority race. He shows dislike for how he is treated, and perhaps acts hostile towards white people because of how he is treated himself.

The film also has some commentary on corruption, most importantly, corruption in the police. The previously mentioned racist police offer, displays how police officers may work on their own prejudice and opinions. During the very first scene with him, he pulls over a black couple, with no clear reason to do so, except he only does when he realizes was race they are, he continues to act wrongly towards them and starts treating them as a threat when there was nothing they did wrong, with the threat of making them go to prison, and it is at this point sexually perverses the female. This scene suggests the corrupt police actions that may exist, and says a lot about race too as the Police officer is white, and the couple are black, and it makes suggestions on how People in power, who are mostly white, make abuse of their power to enforce their racial descrimination. This scene in particular also shows how women are also facing potential threats of people in power, and their corrupt and aberrent actions. 

At the very end of the film, there appears to be a final message it tries to show. Throughout the film one storyline follows the partner of the racist police officer, he appears to be one of the youngest protagonist seen. After he witnesses the corrupt officer's actions on the minority couple, he shows clear disgust from his actions, and attempts and succeeds in seperating from him, so he can work on his own, this protagonist continues to show signs that he is one of the few characters who lacks the racist and prejudice issues that many other characters, and even ends up saving the same man from the couple from getting shot because of his aggression towards a pair of cops. Despite his good actions, at the end of the film, he gives one a previous character who is black a ride in his car, despite this character's friendly character towards him, the officer takes his laughing at hostillity, and ends up shooting and killing him thinking he was taking out a gun, when he wasn't. This final scene shows how the prejudice that he showed no signs of having throughout the whole film he had now taken on, this may have been due to all the racist actions done by others around him, like his previous partner, as this character looked young, the film's message may be trying to say how prejudice actions can influence others, and if they continue they will spread to future generations.

David Cameron rejects calls to soften impact of planned tax-credit cuts

http://www.theguardian.com/politics/2015/oct/04/david-cameron-rejects-calls-to-soften-impact-of-planned-tax-credit-cuts

This article story is about David Cameron's denying and disagreeing with the requests to lower tax credits despite the more popular outcry. This article is by the Guardian, and clearly aligns with it's left wing overall view it holds, as the Guardian is left wing, it clearly opposes the right wing, the side that David Cameron and his conservative party have. The guardian quickly makes points on how Tax credits have been predicted to make thousands of families worse off who are in the working class, losing thousands of pounds due to the taxes, this supports their left wing view that everyone should be considered and supported, just as much as the people in power and the people with the money. The article makes it clear how his decision has been made up and how he won't change his mind or "revise the situation", including how other conservatives like Cameron's Chancellor also agrees to keeping the taxes the same, this along with pointing out the details of how a large amount of people will be affected, (which also implies that the reader is likely to be affected making it personal), makes it appear that the article wants to make Cameron and by extension the whole of his party the one in the wrong, and the ones who everyone should disagree with. The article even goes as far to mention how this decision is so unpopular that a member of the conservative government in Scotland, even questions this decision, saying more details should be made about the refusal, making it seem like not only a bad decision by the conservatives, but by Cameron as an individual.

The article is written by two people. Nicholas Watt and Rowena Mason. both of these people are the political correspondents for the Guardian, with Watt being the chief political correspondent. Not only does the fact that Political correspondents writing this article make it seem more trustworthy because they must clearly have experience with politics and writing articles concerning such, but one being the chief suggests that this article was highly valued and was a serious thing to write about, improving it's validity, also the fact that it was written by two people, that's two different viewpoints, which could make the article a lot less bias, and more in depth. However, because they are from the guardian in particular, their political views are likely to be left wing, and there for they will both still have very similar opinions.

Adult stereotypes and representation

The Advert makes it clear that it is about Women's health and Encouraging Women to do Sport Activities, it shows multiple women of different Age, culture, and other differences to show that sport activities are inclusive to all women no matter who they are. The advert makes it clear that it is about sport by showing a vast variety of sporting activities, both in centers and outside of them, with people doing physically activities by themselves like running, this is to further be inclusive to a wider variety of people who perhaps do not have the money to pay to go to such places.

The editing pace of the advert is very fast pace, this is to perhaps show the lively and exciting pace of doing physical activities, and may want people to get excited to do such activities, the editing pace is in time with the people doing the sports as well, when they stop to take a breath, the camera editing pace slows down as well, not only does this make the advert feel very natural and fits with how people usually act when it comes to physical activity, but it gives the chance for your to take in what the advert has shown you, and gives you a break so it isn't constant action and then more action, the music also follows this exact theme, as it is very fast tempo and lively during the fast editing pace, and completely stops flat once the editing pace slows down as well. A tiny bit of dialogue is used, such as the woman at the end claiming she's "knackered" This makes the people in this video seem very real and shows how the advert is trying to represent real people, to try and encourage others.

The camera angles tend to be mostly close ups on the women's faces to show their expression and reactions to doing the physical activities, some of them are of women looking very tired and exhausted to show that they are reacting just how everyone would to doing sport, this to further show that it's normal people doing this, and that it's not people who are typically sporty and already healthy and fit, the close ups also show people with positive expressions, and try to show that people indeed generally enjoy doing these physical activities, to show it's not a bad thing. Women doing the activities are always in focus of the shot, and they use a tracking shot to do this as they move around, this is to show that Women are the main focus of this advert.

This advertisement is clear that it wants to show that Women can do sports and want to do sports as well, this is subverting stereotypes seen in the Media which tend to try and enforce women's only role being a housewife and there for their husband that they think they should have. This advertisement gives a very positive message that being healthy and doing sport is a good and important thing that women should do as well as men. The demographic is clearly encouraging women because Women are the only people seen in this advert.

This advert uses not a lot of audio techniques, the narrator keeps the flow of the advert consistent, the voice over is In a friendly and lively tone to make the advert seem very friendly, the voice over also makes use of jokes to do this such as 'you read the news?' . The music used is a lively and fast tempo, and stays very positive, this is to enforce the happy and friendly tone that the adverts uses to make the   iPhone appealing in a way that is friendly. The advert mostly uses a fast editing pace to switch between all the different people that are using iPhone. The goal of this is to give the impression that everyone is using the IPhone, and that you should be a part of the large group who already own them. The advert shows people from many different cultures, which tries to make the IPhone be something for everyone, and it also makes it seem like no one else doesn't use the IPhone other than perhaps the person watching this video. The advert does no use a large amount of camera techniques, there are usually close ups on People's faces to show their happy expression as they use the IPhone, there are some panning camera techniques, where it shows people having fun with friends, and it pans towards the IPhone to put it in focus of the camera, the phone is always in focus at some point if each shot seen. Focus blur technique is also used to put the Phone in focus, and also some specific things that the IPhone can do, and blurs out anything not important.

https://m.youtube.com/watch?v=aBYWGjIzvyw

http://www.telegraph.co.uk/news/uknews/crime/11894402/London-Mosque-fire-two-teenagers-arrested-on-suspicion-of-arson.html

London Mosque fire: two teenagers arrested on suspicion of arson

This news articles details about the attack on a Mosque, and how two teenagers were arrested on suspicion that they were the cause of the fire. The newspaper is quick to mention how the police are refusing to out rule the possibility of racial phobia and islamophobia. This may be to garner popularity for their news story and their newspaper despite the daily telegraph, which this newspaper is gained from, is a broadsheet, and not a tabloid. The newspaper seems to have a lot more focus on the damage and how badly the mosque itself was affected, it does not focus on how the people themselves were affected. This co insides with the fact that the Telegraph is right wing, so it's focus is less on community, and would have focus on business, and things such as travel and the damage of the building. The article mysteriously does not have a credited name or any form of information about the writer of the article. This may be because the article writer may not have been a completely creditable source, and as such was not given. It may also be because this issue could be potentially racially and religiously sensitive depending on how it is looked at, so it was also not credited because of that.

Gender stereotypes

Gender stereotypes are very common place, it is easily found in all types of Media, especially print based Media. Often, this is found in Tabloid styled print media. In the media Women are a main focus of being stereotyped when given the oppurtunity, and often have a very narrow set of stereotypes and prejudice. The two main general stereotypes that you see placed on Women in the media are the ideas that either Women are not supposed to be in places of work, and should instead be in a relationship and spending their time as someone who takes care of the house, and takes care of the family that the Media expects them to have. The other common stereotype is that Women are often displayed as very sexual, that they are only be there for sex. 

One place you can see both examples of female stereotypes are the advertisements you see in these Tabloid newspapers. Often in papers like the sun you can find advertisements or even certain articles that tell women how they can look more physically appealing to men in what they eat and what they wear, most clothing items are advertised saying it will make them look more sexually appealing, other advertisements that are directed towards women are based around them being around the house, if items such as any household appliances are being advertised, the majority of the time they are going to be advertised towards women, and say that women are going to find the most use of it. Because of how women only receive two types of advertisements that can be found in Print media, it suggests that women should have specific roles in society, and very specific and streamlined ones at that.  

It tends to be very rare to see articles in newspapers that are about a certain political figure or person in authority who is also a woman, this is might be because there is generally less women in high ranking positions when compared to men, even though there are indeed women in high ranking positions, they are almost never represented, and as such to the general public, it appears as if it is mainly men doing important jobs. This enforces the stereotypes that the women's 'role' is not supposed to be in place of work. Another possible reason for why more articles may be about men is a deliberate Bias by certain editors who indeed believe that the roles of genders exist, and may ignore notable things women may do to enforce those roles. 

Other stereotypes that women face in the Media is that they are generally frail and weak individuals, that need to be supported by Men, this pairs up with the idea that Women should be in a family and have a relationship, there are multiple examples of this during when any Woman runs to be a political figure for their respective country (Margaret Thatcher and Hillary Clinton), often some print based Media have responded by questioning if they can run a country because of their gender, this is based of the same roles that the same print based Medias push onto women, and as such their gender is put more into focus than their actual integrity  and why they should run politically based on what their goals and beliefs are, this would often provide a very bad image for such people, and opinions are made based on just their gender. 

Female stereotypes enforce the ideas of femininity onto women, femininity is the social construct that projects women as all being slim, tall, predominantly white, and other aspects that the Media deems as beautiful or pretty. The implication this brings is that all women should look ideally look a specific way, simply because that's what society deems is best, this is also seen for Males, and the idea of masculinity, which gives the impression that all men should be strong muscular, and have interests in things like vehicles and sports, though is a bigger problem for Women. These two ideas give a very unrealistic depiction of society, and it misleads people that the world is in fact extremely diverse and varied. 

Stereotypes are very problematic, they make the world seem very streamlined and singular. If everyone were to believe that these stereotypes were true, there would be very little choice for people.

1

http://www.theguardian.com/world/2015/sep/20/central-europe-gives-up-on-holding-refugees-back-from-austria

This online news article has been posted on the Guardian. This article is about the European borders are no longer going to be stopping refugees from entering Europe via Austria. The article mentions a few times on how the Refugees have been affected previously, such as a fence was built on Serbia, and military set on Croatia's border to stop refugees. The article also mentions how the Refugees are in danger of drowning by traveling via ocean in the autumn, and that Refugees have already died from this when only "22 of 46 passengers were rescued" from an inflatable Refugee boat. The article trying to show you how the Refugees are badly affected, and that governments are the cause of this affect, is possibly in line that the Guardian is a left wing broadsheet newspaper, meaning it typically supports the people who are lower down in society, and will sympathize with people who would not be in a position of power. Conversely, the article suggests something about the Turkish government from a quote by a single Refugee who says they are being threatened to be deported back to the war zone, and also says that the Turkish Government deny this. This may make the Turkish Government look not only cruel, but also potentially liars, depending on how it's viewed. This again sympathizes with the more everyday people who are not in a powerful position depending on how it is looked.

The Article was written by the Egyptian correspondent of the Guardian, named Patrick Kingsley. This makes the Article look good as he's supposedly from Egypt, it gives him a more neutral position, making this article seem more trust worthy in what it is saying. Within the article it also says how he writes this article in Zagreb, the capital of Croatia, this suggests that Kingsley had a more personal and detailed account on some of the facts and events.