The Advert makes it clear that it is about Women's health and Encouraging Women to do Sport Activities, it shows multiple women of different Age, culture, and other differences to show that sport activities are inclusive to all women no matter who they are. The advert makes it clear that it is about sport by showing a vast variety of sporting activities, both in centers and outside of them, with people doing physically activities by themselves like running, this is to further be inclusive to a wider variety of people who perhaps do not have the money to pay to go to such places.

The editing pace of the advert is very fast pace, this is to perhaps show the lively and exciting pace of doing physical activities, and may want people to get excited to do such activities, the editing pace is in time with the people doing the sports as well, when they stop to take a breath, the camera editing pace slows down as well, not only does this make the advert feel very natural and fits with how people usually act when it comes to physical activity, but it gives the chance for your to take in what the advert has shown you, and gives you a break so it isn't constant action and then more action, the music also follows this exact theme, as it is very fast tempo and lively during the fast editing pace, and completely stops flat once the editing pace slows down as well. A tiny bit of dialogue is used, such as the woman at the end claiming she's "knackered" This makes the people in this video seem very real and shows how the advert is trying to represent real people, to try and encourage others.

The camera angles tend to be mostly close ups on the women's faces to show their expression and reactions to doing the physical activities, some of them are of women looking very tired and exhausted to show that they are reacting just how everyone would to doing sport, this to further show that it's normal people doing this, and that it's not people who are typically sporty and already healthy and fit, the close ups also show people with positive expressions, and try to show that people indeed generally enjoy doing these physical activities, to show it's not a bad thing. Women doing the activities are always in focus of the shot, and they use a tracking shot to do this as they move around, this is to show that Women are the main focus of this advert.

This advertisement is clear that it wants to show that Women can do sports and want to do sports as well, this is subverting stereotypes seen in the Media which tend to try and enforce women's only role being a housewife and there for their husband that they think they should have. This advertisement gives a very positive message that being healthy and doing sport is a good and important thing that women should do as well as men. The demographic is clearly encouraging women because Women are the only people seen in this advert.