This advert uses not a lot of audio techniques, the narrator keeps the flow of the advert consistent, the voice over is In a friendly and lively tone to make the advert seem very friendly, the voice over also makes use of jokes to do this such as 'you read the news?' . The music used is a lively and fast tempo, and stays very positive, this is to enforce the happy and friendly tone that the adverts uses to make the   iPhone appealing in a way that is friendly. The advert mostly uses a fast editing pace to switch between all the different people that are using iPhone. The goal of this is to give the impression that everyone is using the IPhone, and that you should be a part of the large group who already own them. The advert shows people from many different cultures, which tries to make the IPhone be something for everyone, and it also makes it seem like no one else doesn't use the IPhone other than perhaps the person watching this video. The advert does no use a large amount of camera techniques, there are usually close ups on People's faces to show their happy expression as they use the IPhone, there are some panning camera techniques, where it shows people having fun with friends, and it pans towards the IPhone to put it in focus of the camera, the phone is always in focus at some point if each shot seen. Focus blur technique is also used to put the Phone in focus, and also some specific things that the IPhone can do, and blurs out anything not important.

https://m.youtube.com/watch?v=aBYWGjIzvyw