Monday, 30 November 2015

UK retailers hope Cyber Monday pays off after flat-footed Black Frid

http://www.theguardian.com/business/2015/nov/30/uk-retailers-cyber-monday-flat-black-friday-internet-shopping-online-sales

This article is about how focus on retailers has shifted onto cyber Monday being a success rather than Black Friday, I think that this is an interesting shift of focus, as the UK has been influenced to do sales on Black Friday despite stemming from America, but it obviously has not been successful I. The uk. Because the guardian is a uk newspaper, it would obviously do a story on a uk centred retail story.


This story shows the shift importance of online shopping taking over traditional shopping.


I also think this story is interesting because it shows the UK's tendency to borrow from American tradition, as Cyber Monday is something spawned from America, from black Friday, I think it's strange to see that the UK follows this trend, albeit to a lesser extent.



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