Christmas advertisements

#1 PayPal Christmas advertisement https://www.youtube.com/watch?v=8vrAOu37CUY


This advertisement's audience are the adults who own children. Even if the first person account from children, it intends to show to the degree of convenience PayPal would give to getting presents so much so that it changes how Christmas works for their children. The advertisement doesn't care about the impact it would have on children, as it clearly lacks the more innocent and magical aspect of Christmas, being Santa giving the presents to children, and only focuses on the main task that parents have to face at this time


#2 Sainsbury's 2014 advert https://www.youtube.com/watch?v=NWF2JBb1bvM
This advertisement's audience is much less specific than the previous advert, and instead it focuses more on a general group of people who are aware of one Christmas during WWI where both sides joined together and played football. The advertisement uses this to emotionally impact the person who is watching it, connecting to such a tragic event such as WWI, and their temporary peace, which as a result would make them probably remember this advert, which is loosely connected to Sainsbury, it uses the exchange of food the two main characters have to solidify this, and perhaps give the idea in a viewer's head that the same thing can happen if they buy food and give it to other people


#3 Coca-Cola's Christmas advert https://www.youtube.com/watch?v=-gMjPezr8TY&feature=player_embedded
Coca cola's advert aims to connect Coca-Cola with Christmas in this advert, they do this by making a Coca-Cola truck suddenly make a town all Christmassy, and people come to see the Coca-Cola truck going by as if it was Santa himself, they even use that child like innocent wonder where one kid goes to see it by himself, and looks at the truck in the centre of the road. The audience is probably children, because there are mainly children excited about seeing a stupid Coca-Cola truck, and they want the children to want to drink it on Christmas.


#4 Toys R Us1986 https://www.youtube.com/watch?v=j2LTSLX6a7Y&feature=player_embedded
This old advert immediately connects itself to the Toys R Us brand with an at the time familiar song they had put in their adverts, the advert manages to advertise itself towards adults as well as children  to remind them when they were once a child and would probably think the things Toys R Us are selling would be good for their kid too. The song itself manages to advertise itself in a way that it connects it's brand to these people through the whole of their lives and even when they grow up.


#5 iPhone advertisement https://www.youtube.com/watch?v=4RtXDPknaQs
This advertisement connects iPhones and Christmas instantly with Santa using it, they may be trying to show how everyone uses an iPhone, even Santa, and they use this to show off a part of the iPhone they were especially at the time, proud of. The audience is obviously people who do not have iPhones, but it's exact age audience is undefined, perhaps it is aiming more for the older audience.  as at the end it jokes about how Santa would have billions of 'appointments' to attend to on Christmas if he was real.