Wednesday, 22 March 2017

"Discuss the marketing strategies used by your selected industry, Refer to your three main texts"

The film industry has multiple methods to advertise their produced films, using multiple forms of advertisement is very important to make sure knowledge of their film reaches as many people as possible. The most well known way that films advertise themselves is trailers, film companies will show their film trailers at both cinemas and at tv advertisement blocks, additionally the official producers will upload the trailer to youtube. films owned by one of the big conglomerates will typically have a larger amount of exposure for their trailers, for example, Skyfall owned by Columbia pictures, a member of Sony's film group, had multiple trailers to advertise itself, most of which theatrical trailers, which take up a lot more time and effort to make than a teaser trailer, a smaller indie film like Weekend however does not have this luxury and is unable to have many trailers, Weekend which was produced by a small production company unrelated to any larger conglomerate, has only one trailer. The difference between and indie film and a larger mainstream film is also the difference in what types of cinemas they are advertised in, a film like Skyfall is more likely to be advertised by the larger cinema companies with multiple screens around the country such as Vue, empire cinema, and Odeon, where it will both show posters around the cinemas, and also show the film's trailers before screenings of their current films. A smaller indie film like Weekend is more likely to find success at advertising itself at film festivals, Weekend became a widely successful film at the SXSW film festival, where it made its premiere, and allowed it to become popular enough to run in other parts of the world.

Large mainstream films also have different ways they can generate marketing strategies from each other. Kingsman is a 2015 action film with many theme similarities to Skyfall. However a major difference between them is that Skyfall is part of the James Bond brand, a very popular and well known long running film series. Skyfall is able to market itself to a very eager and existing audience of James Bond film fans, and therefore has access to many ways to market itself towards the public, one these is the use of Star power they have through Daniel Craig, which has been a very popular actor for Bond through the past years. Kingsman: The secret service whilst already being a pre exsitng franchise does not have any close popularity in the world of films. Additionally the iconography in Bond is a very prominent element of their film posters, with the camera looking down the barrel of a gun in one of the film's posters. It is clear that many films have more ways to form a market strategy than others.

Tuesday, 7 March 2017

Trump White House scrambles to check scandal over FBI inquiry into Russia ties

https://www.theguardian.com/us-news/2017/feb/26/white-house-scrambles-to-damp-down-scandal-over-fbi-inquiry-into-russia-ties

This article is about Donald Trump and his team's continuous potential investigations with Russia, the article brings up many points about the potential scandal that suggest ill practices from the government, such as making claims that the FBI said that the connection was fake, when the FBI has made no such public comment, or Donald Trump's claims that these connections are reported by "fake news" the Guardian clearly positions it's readers to see the current President of the states and those surrounding him to be constantly dodging the issue and it being very obvious, this should make sense as the Guardian is left wing and therefore is against the actions of the very far right government of the USA, which is currently in so much disarray that even right wing politicians oppose the current President.

Tuesday, 24 January 2017

Severe weather including tornadoes kills 18 in Georgia and Mississippi

https://www.google.co.uk/amp/s/amp.theguardian.com/world/2017/jan/22/severe-weather-kills-11-southern-georgia

This article is about a tornado that devastatingly killed 18 people in Georgia, what struck me the most about this article is that the guardian article was one of the only ways I found out, I would be surprised that such an event as a tornado would not be talked about as much, it makes me think of the previous American hurricanes that have devasted parts of America, there was a ridiculous amount of coverage on them during the time that they happened, but this tornado doesn't seem to be too important, this could be due to the greater impact previous disasters have had on infrastructure and damaged homes, which was considered more important than the amount of deaths, it's an unusual situation that the buildings could potentially be seen as more important

Tuesday, 17 January 2017

The music industry contains many elements that allows it to be a strong part of media throughout the years. The music industry being a large company generates large amounts of money for itself each year, in 2016, the music industry generated 16,6 billion US dollars in 2016, however the amount of money that was made came from very different places than from earlier years in the millennia such as 2000, which in that year generated 14 billion US dollars, what makes these figures different from each other is where the money came from. In 2004 almost all the sales came from album sales, whereas in 2016, up to 40% of the money made in the year came from digital sales, this dramatic change in where the music industry makes its sales came from the increased accessibility of computers and the internet and the ease of accessing files such as music digitally, this has popularised the streaming sites such as Spotify that the music industry has capitalised on making their money, however, the music industry did not always keep up with the times and the rise of the internet, in 2004 the music industry saw a collective 4 billion dollar loss in comparison to the previous year. The music industry making less money could be due to the stubbornness of wanting to make mostly album sales, as they usually cost a lot more money, however the attraction and ease of online distribution was clearly how modern music would be sold, piracy and illegal music downloads were also a reason for the music industries' decline that they still suffer from today, when the music industry had much less of an appearance online the easiest and most prominent way to get music online was piracy downloads, a similar method of free music distribution was people uploading MP3 files to YouTube that people would listen to for free, in early YouTube this made the music industry no money, until YouTube eventually allowed content to be claimed and then monetised with ads so the money could be made from them again, YouTube has become such a popular way to listen to music that eventually labels started to upload their own music and put ads on it so they could get revenue that way, I believe the only reason that the music industry has such an online presence now is to counteract other people taking away potential money by uploading their music themselves.  YouTube itself has now become essentially a music streaming site as well as a video streaming site, with a tab on their site named "YouTube music".

The big three conglomerates that own essentially the whole music industry are Sony, warner music, and universal. These three companies own almost all the music labels and in most cases will be out any potential successful record label. There is an issue with only three companies being the only existing and powerful bodies in an industry, mainly because of the monopoly they run that will keep them on top, this results in exploiting artists of their potential money, this is from the small amount of share they get from music plays on streaming sites, to the expenses they will enforce to keep artists in line, the extreme lengths the music industry goes to use artists for money is dangerous, Amy wine house and her mental and drug state could be an example of these extremes, that led her to a heavy use of drugs and eventual death, all the while her music career was still being pushed. The music industry has a lot of issues that need to be addressed, and their current form could lead to its downfall, even with the industry now focusing on digital sales, the industry is still suffering from less income than before, with almost no artists hitting platinum anymore.

Tuesday, 13 December 2016

Earth woefully unprepared for surprise comet or asteroid, Nasa scientist warns

https://www.theguardian.com/science/2016/dec/13/space-asteroid-comet-nasa-rocket

This article is about Nasa and their current fear of Asteroids and the earth's imminent danger that it is not prepared for, the article talks about Nasa's fears of asteroids being justified by nearby space bodies that are large enough to cause devastation to the earth, and it also talks about the earth's current technology that could destroy the threat of an asteroid, such as a cannonball to destroy it with kinetic energy, the problem is the construction and funding of these defence systems are not being looked into by the government.

In my opinion this issue is far more important than people are giving the attention for it, an asteroid hit could potentially end all life as we know it and it is a very real threat, yet important science related news like this, including endangered animals, and deathly climate change, is swamped over less meaningful that people apparently care more about than the safety of where they live, its an unusual but also sad truth of media and what it focuses on.

Monday, 5 December 2016

Breitbart declares war on Kellogg's after cereal brand pulls advertising from site

https://www.theguardian.com/media/2016/nov/30/breitbart-news-kelloggs-advertising-boycott-alt-right

This article is about the the Kelogg's company removing their advertisements from a news site, and the owner's response to Kelogg's boycott of the site. This website is an alt-right news site that recently, after the owner Breitbart becoming a particular member of Donald Trump's political team, has gone under fire due to its extreme and absurd news articles which include but not limited to "Data: Young Muslims in the west are a ticking timebomb" and "Would you rather your child had feminism or cancer" These titles, obviously, create a very bad image for everyone associated with these kinds of articles, which caused Kelogg's boycott of the site and removal of their advertisements. Breitbart has responded by starting a hashtag of #War and criticizes Keloggs for the removal of their advertisements.

In my personal opinion I do not believe that a simple advertisement on a site with a particular view (No matter how backwards, offensive or downright stupid the views are) should reflect the views of the advertisement company. However it makes a lot of sense for Kelogg's to pull their advertisements especially from something as messed up as this alt-right newspaper. Guardian is a left wing news outlet and you can see that they position Breitbart as the antagonist as they look at Kelogg's reasonings for taking down the advertisements rather than whatever is going on through Breitbart's head.

Tuesday, 29 November 2016

Amy Winehouse

The film titled "Amy" that portrays the important years of of Amy Winehouse's life following her death offers a very specific narrative that positions the audience to think in a specific way. The film is a documentary and is comprised of mostly raw footage taken from many events of Amy Winehouse's life, ranging from both the media exposure of her music, but also personal looks into certain stages of her life, this way the film manages to give the audience two different perspectives, one of what the mass media will see in the form of news coverage and recordings of her concerts, but also accounts of events that happened to her outside of the stage, this allows the audience to see the reality of how Amy is presented on both sides, in the Media and news coverage we see little respect for her being described as a "Mad Person" and additionally little respect for her personal life, when we see elements of her personal life in the form of both interviews from people that knew Amy Winehouse and a few film recordings, it offers a personal look into her life that respects her emotional and personal sate, for example one interview with one of Amy Winehouse's friends showed that during the time Amy Winehouse tried to stay clean, she found everything "boring" without drugs. The people that talk about Amy Winehouse are mostly her friends family, bodyguard, and even Doctor, mostly people that knew her personally and would naturally say some positive things about her, this could be seen as a bias on the film's part as it may have wanted to only show accounts of Amy Winehouse that were positive and sympathetic, as they obviously wanted you to feel sad during the end of the film at the moment of her death, possibly to mimic what her friends and family felt at the end. However this is not completely true as the film as the film also uses a few accounts of other people that may have had different views about Amy, such as her divorced husband Blake.

The film positions Blake as an "antagonist" which is clear when you see that he doesn't get many personal accounts. The main elements that Blake is used for is to show the reason for Winehouse's drug addiction, and even suggests that Blake only stayed with Winehouse because she was successful, the film shows little connection between the then couple for most of the film, which attributes to this, additionally they use a clip from an interview where even he questions why he is married to her, before their divorce.

 The documentary about Winehouse's life is able to successfully position its audience in such a way that makes you feel as if you learned something about Winehouse that the typical Media did not tell you about.

Tuesday, 22 November 2016

Monkey attack in Libya sparks tribal clashes that kill more than a dozen

https://www.theguardian.com/world/2016/nov/21/monkey-attack-in-libya-sparks-tribal-clashes-that-kill-more-than-a-dozen

This article is about an unusual conflict between two tribes in Libya, these two tribes started a conflict because one tribe let loose a Monkey that attacked two girls, prompting the other tribe to start a conflict by killing three men. This article is an unusual article to be found on the first page of the news when I typed in article in google, mainly because this is not an article coming from the west, a first developed country, nor is it about the recent Japanese tsunami or the presidential election. I think this is because of the bizarre title that this article has been given, that manages to successfully draw in viewers to read the article, it worked on me. I believe that this headline is very powerful because the way they managed to word it is very unusual. I don't think if they could have made the title of the article so attracting, the British based newspaper would not have talked about this event. Because it is about such an obscure part of the world that not a lot of people that read the Guardian would have cared about.

Thursday, 17 November 2016

Channel identities

BBC1: Has no Advertisement, is funded by the TV licences people pay, the first TV channels and has worldwide influences. Represents Britain to the rest of the world, this is shown by the show they used to own Great British Bake off. BBC's remit is to offer a range of high quality programs. as well as represent Britain, and be the primary outlet for major events. One of the most popular channels.


BBC2: Self funded like the BBC, Show similar content to the BBC but additionally show offshoot or spin off shows such as "Strictly come dancing: It takes two" BBC2 also shows more high brow content such as "The ascent of man" as well as different documentaries


ITV: Supported by commercials, by selling slots to the highest bidder for advertisements, rivals popularity with BBC1, examples of reality TV like the Jeremy Kyle show.


Channel 4: Commercially funded, provide wide ranges of diverse content. TV channels are usually created by third party production companies, that are funded. Causes channels such as the Great British Bake off to exist.


Channel 5: Remit of spiritual "TV with an emotional heart" broadcasts internally commissioned programs, such as Law and Order and the mentalist.


Sky: Commercially funded, owned by Rupert Murdoch and his cronies. Connected to right wing ideas of Fox and Fox news. American content due to it's American connections, such as the Simpsons and Storage Hunters


Netflix: Digital multichannel, funded by monthly package fees based on families, modern form of entertainment. Offers a variety of genres, of both TVs and Shows. sets of series and dramas particularly advertised on it's front page, but also cartoons and anime, likely due to those taking the most time to watch. What is watched is ultimately up to the viewer, however some content is exclusive to certain parts of the country, such as America having more American content due to licencing.


Dave: Conceived in 1998, earlier than terrestrial channels, contains a mix of both original content such as QI and Undercover, but also presents content belonging to other channels, such as Red Dwarf (BBC2) and Top Gear (BBC1). Commercially funded, Primarily UK channels like particularly Storage Hunter UK. Originally called UK Gold classics and UK Gold 2

Wednesday, 16 November 2016

Coursework proposal

Previous Coursework: A DVD cover and a Theatrical Film Poster both about a thriller film

This year's coursework: This coursework will be again print work of a magazine spread, two pages and a front magazine cover. The magazine itself will be based on video game magazines and the focus of both the front cover and magazine spread is going to be based around a made up video game, with both using art created and based on this Video game. with art of the main character on the front cover, and a background behind the text will display different elements of the game such as characters and locations within the game.

The Magazine spread's contents will be about an interview with the story writer of a game, where they will be talking about the story of the Game they made, and how it is an important part of the game itself

The mock video game will be a dark fantasy action game where the player lives in a world with different factions and ideals, where the player can choose to align with their armies, the interview within the magazine spread will be about how this story is a part of the game mechanics and why it's important to the gameplay and story.


Tuesday, 15 November 2016

Trump and Obama put differences aside in first White House meeting

https://www.theguardian.com/us-news/2016/nov/10/barack-obama-donald-trump-white-house-meeting-transition


This article is about the meeting between Barack Obama and unfortunately President Elect Donald Trump. A lot of Media portrayed this meeting as awkward for both Trump and Obama, as shown by the many shots of their awkward handshake, This article by the Guardian is no exception. Image result for barack obama donald trump handshake


The article also talks about the conflict between two sides of the party, with members of the right reporting having some attacks on racial minorities, and the Left following the routine protests against Donald Trump winning the election, have resulted in violent outbreaks, one such story not reported in this article was about three men beating another man and stealing his car, because he voted Trump. The reasoning for this article not reporting incidents like these may be due to the Guardian being left wing news paper, and wants to put people that are politically left in a more positive light.


In my opinion the meeting between these two meeting made the fact that a celebrity business man who doubles as the world's largest orange is now in charge of the nuclear launch codes and considered one of the most powerful men in the world in the next four years, a very real thing to me that is actually happening. I hate Trump as much as the next sane person. But some of the articles' contents gives me a small amount of hope for the next four years of America. Such as Obama saying he'll be happy to work with Trump because if he succeeds, America will succeed. It's good to know that even in spite of the surprising election, not everybody is at each other's throats. God bless America.

Tuesday, 8 November 2016

Gogglebox and its audience

Gogglebox is a tv show that has been airing since 2013, it is a reality TV show with the focus on the reactions of people watching television. Gogglebox uses a fairly wide audience as there are different ways that the show tells you that their different characters are from varying classes and ways of life. In the beginning of introducing certain characters at the start of an episode the characters will typically speak over a tracking shot of their house, the type of house can easily tell you their current money situation. Along with other factors such as their clothes. Gogglebox seems to want to represent as many different types of people as possible other than class. Such as gay people, people of different race, and also varying structures of families from single parents to just siblings. Rarely is there a absolutely stereotypical nuclear family.

The types of shows that they have their characters react to for the most part do not elicit any particularly interesting responses. Using shows such as the Great British Bake off creates responses that go as far as overreacting about a "Double hand shake". The only interesting moments of the show I believe the show has are when they present something controversial and actually interesting on television, or just the news. This way they can talk about the topic and give their own opinions, this is more interesting to see because with their diverse cast, it's almost as if they are showing off Britain's opinion on a certain topic or current event. This element was very scarce in the episode that I had watched, and only happened two times concerning two news stories, one of which was about the topic of religion and homosexuality, which has been something the country has talked about for a while. Without these actually interesting topics, I personally do not see a point for this show to exist, as they are reacting at something I'd either prefer to do myself or not care enough to watch.

The intent of including less of these serious topics could be a more malicious reason involving people wanting to actually make fun of the people on goggle box, in particular the people of low class, people of higher class could look at their situations and take a high ground and mock them.

In conclusion Gogglebox has a potential to be a very interesting show but ruins it by focusing on the wrong shows

Monday, 7 November 2016

Brexit: CPS considers complaint that leave campaigns misled voters

https://www.theguardian.com/politics/2016/nov/07/brexit-cps-considers-complaint-that-leave-campaigns-misled-voters


This article is about a letter that has been received that the CPS is considering, this letter complains about the integrity of Brexit and how leave voters were misled and even lied to, some of these lies included the 350 million that went to the EU that didn't exist, and Turkey joining the EU. The article also explains that under a recent law, misleading like this is a corrupt practice. The guardian would obviously agree that the motives behind people voting to leave were incorrect as the Guardian is a left wing newspaper, which would have made it want to stay on the remain campaign.


In my opinion I do agree that the issues with the leave campaign and their flat out lies such as the 350 million should be greatly considered. It is important to realize that the Brexit vote was an advisory vote, and therefore not official. With nothing being signed there is still a way to get it right. In a perfect world the Brexit vote would be done again but this time the campaigning would be based on truths rather than fabricated lies.

Tuesday, 1 November 2016

Secret Boris Johnson column favoured UK remaining in EU

https://www.theguardian.com/politics/2016/oct/16/secret-boris-johnson-column-favoured-uk-remaining-in-eu

This article is about Boris Johnson's views on how he really wanted Brexit to play out earlier this year. The article makes it clear within the title that Boris Johnson was opposed against the idea of Brexit in the title, this is title is this way to make people interested as people thought that Boris Johnson was a part of the leave campaign. The article goes on to further make connections to brexit towards Boris Johnson leaving his position. The article makes Johnson to appear as a very well rounded individual as while he states he wishes to leave in this unpublished column, he also criticises the EU in it. Because the Guardian is a left wing news paper and thus would have also wanted the UK to remain, they may have wanted to now put Boris in a positive light because its revealed he wanted to remain, and thus make it appear he looks at both sides of the argument.

I personally do not really care for Boris Johnson's Brexit views especially after he dropped out of his position to temporarily run the country, which I thought was a very cowardice thing to do especially since he was part of the reason Brexit happened.

Tuesday, 18 October 2016

Scary clown' craze prompts UK police warning to fancy dress shops

https://www.theguardian.com/uk-news/2016/oct/12/killer-clown-craze-prompts-uk-police-warning-to-fancy-dress-shops This article is about the recent and bizarre incident that started in specific American states that spread to other countries in the west like the UK. The clown craze that has people dressing up in Clown costumes and scaring people and even hurting the, this has even caused Police to start telling Dressing up shops to stop selling Clown costumes to the public, with some shops getting a slight increase in clown costume sales. The article also lists some other incredibly unusual incidents such as a man dressing up as batman and delivering vigilante justice to the Clowns causing trouble. Police are taking this as a very serious matter and are persecuting people running around in clown costumes. In my opinion this news story has been incredibly blown out of proportion and its not that much of a crisis that the news and media are making it out to be. My only exposure to these incidents have been both the media and painfully obvious fake videos on social medias like Twitter. The media and news outlets may be so obsessed with making this into a big deal may be to sell papers and make money because any 'crisis' or 'craze' would attract people. This incident may also be connected to dominant ideology as part of that ideology are middle aged people, the clown incident could be connected to young adults causing terror to the older people, as there is a stereotype on younger people from older people being delinquents and rebelious.

Tuesday, 11 October 2016

Donald Trump groping remarks reveal 'pattern of sexual assault', says Kaine

https://www.theguardian.com/us-news/2016/oct/09/donald-trump-groping-remarks-sexual-assault-tim-kaine-debate This article is about the recent scandal involving Donald Trump who was found recorded by a microphone in Hollywood during 2005 about boasting his sexual relations with women. This article is about Donald Trump's public apology about the matter. The article shows ways in which this scandal has negatively effected Trump such as losing the support of multiple republicans, and even having been told to step down now in the position that he's now in. Despite the article title suggesting being against Trump, the content of the article seems to humanise him, one example of this is the first person account from Giuliani, someone from the Trump campaign, saying that his apology was honest and sincere. However being that this is an article by a left wing news outlet, the article is definitely positioning Trump as one people should be against, this is bolstered by the main title of the article, which suggests that Donald Trump's words in 2005 were very harmful. In my opinion I think that this scandal is hardly surprising, and I honestly expected Trump to be someone that'd say these things and respond in the way it is. But these are also words from over six years ago and they shouldn't be used to reflect Trump now, especially when there's more than enough stuff that he's said in the present day that you can hold against him.

Wednesday, 28 September 2016

Great british bake-off

The great British bake off is an odd TVs series to get such a large viewership despite being not even prime time TV. The success of TGBB could b me coming from the way the show manages to position its audience in a position of power above the contestants, where viewers see bakers struggling to bake properly which allows the viewers to view themselves as being glad they are not in the situation. Audience reception theory may be also related to the success of the great British bake off, this is seen in that who you are rooting for to win may become a topic of conversation between your friends, making it very social. British bake off also might be successful due to the wide Amount of audiences it manages to attract towards it, the contestants and presenters of Mary berry and Mel&Sue allow all the episodes of the bake off to attract middle age to elder people in because they are similar ages to the presenters running the show, but also because some of the contestants are very young, in the beginning of both episode 1 and 2 they clearly stated twice that their youngest baker was just 19 years old, this may be to attract the one audience it won't get right away with the presenters. The show also has a few minorities, but they are vastly out of proportion compared to the amount of white people, this may be important if another country uses this show as a representation of what Britain is like, as the show likes to flaunt a lot that it's a British baking show, with flags, references to things in Britain like the page 3 of the sun, and even the history of British biscuits and dunking them in tea, it could be seen as a problem that a proudly British show has mostly white members despite Britain being a multicultural society. In conclusion the success of TGBB is a mix of its strong representation to get lots of audiences, and some audience theory