https://www.theguardian.com/media/2016/nov/30/breitbart-news-kelloggs-advertising-boycott-alt-right
This article is about the the Kelogg's company removing their advertisements from a news site, and the owner's response to Kelogg's boycott of the site. This website is an alt-right news site that recently, after the owner Breitbart becoming a particular member of Donald Trump's political team, has gone under fire due to its extreme and absurd news articles which include but not limited to "Data: Young Muslims in the west are a ticking timebomb" and "Would you rather your child had feminism or cancer" These titles, obviously, create a very bad image for everyone associated with these kinds of articles, which caused Kelogg's boycott of the site and removal of their advertisements. Breitbart has responded by starting a hashtag of #War and criticizes Keloggs for the removal of their advertisements.
In my personal opinion I do not believe that a simple advertisement on a site with a particular view (No matter how backwards, offensive or downright stupid the views are) should reflect the views of the advertisement company. However it makes a lot of sense for Kelogg's to pull their advertisements especially from something as messed up as this alt-right newspaper. Guardian is a left wing news outlet and you can see that they position Breitbart as the antagonist as they look at Kelogg's reasonings for taking down the advertisements rather than whatever is going on through Breitbart's head.
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