The Advert makes it clear that it is about Women's health and Encouraging Women to do Sport Activities, it shows multiple women of different Age, culture, and other differences to show that sport activities are inclusive to all women no matter who they are. The advert makes it clear that it is about sport by showing a vast variety of sporting activities, both in centers and outside of them, with people doing physically activities by themselves like running, this is to further be inclusive to a wider variety of people who perhaps do not have the money to pay to go to such places.

The editing pace of the advert is very fast pace, this is to perhaps show the lively and exciting pace of doing physical activities, and may want people to get excited to do such activities, the editing pace is in time with the people doing the sports as well, when they stop to take a breath, the camera editing pace slows down as well, not only does this make the advert feel very natural and fits with how people usually act when it comes to physical activity, but it gives the chance for your to take in what the advert has shown you, and gives you a break so it isn't constant action and then more action, the music also follows this exact theme, as it is very fast tempo and lively during the fast editing pace, and completely stops flat once the editing pace slows down as well. A tiny bit of dialogue is used, such as the woman at the end claiming she's "knackered" This makes the people in this video seem very real and shows how the advert is trying to represent real people, to try and encourage others.

The camera angles tend to be mostly close ups on the women's faces to show their expression and reactions to doing the physical activities, some of them are of women looking very tired and exhausted to show that they are reacting just how everyone would to doing sport, this to further show that it's normal people doing this, and that it's not people who are typically sporty and already healthy and fit, the close ups also show people with positive expressions, and try to show that people indeed generally enjoy doing these physical activities, to show it's not a bad thing. Women doing the activities are always in focus of the shot, and they use a tracking shot to do this as they move around, this is to show that Women are the main focus of this advert.

This advertisement is clear that it wants to show that Women can do sports and want to do sports as well, this is subverting stereotypes seen in the Media which tend to try and enforce women's only role being a housewife and there for their husband that they think they should have. This advertisement gives a very positive message that being healthy and doing sport is a good and important thing that women should do as well as men. The demographic is clearly encouraging women because Women are the only people seen in this advert.

This advert uses not a lot of audio techniques, the narrator keeps the flow of the advert consistent, the voice over is In a friendly and lively tone to make the advert seem very friendly, the voice over also makes use of jokes to do this such as 'you read the news?' . The music used is a lively and fast tempo, and stays very positive, this is to enforce the happy and friendly tone that the adverts uses to make the   iPhone appealing in a way that is friendly. The advert mostly uses a fast editing pace to switch between all the different people that are using iPhone. The goal of this is to give the impression that everyone is using the IPhone, and that you should be a part of the large group who already own them. The advert shows people from many different cultures, which tries to make the IPhone be something for everyone, and it also makes it seem like no one else doesn't use the IPhone other than perhaps the person watching this video. The advert does no use a large amount of camera techniques, there are usually close ups on People's faces to show their happy expression as they use the IPhone, there are some panning camera techniques, where it shows people having fun with friends, and it pans towards the IPhone to put it in focus of the camera, the phone is always in focus at some point if each shot seen. Focus blur technique is also used to put the Phone in focus, and also some specific things that the IPhone can do, and blurs out anything not important.

https://m.youtube.com/watch?v=aBYWGjIzvyw

http://www.telegraph.co.uk/news/uknews/crime/11894402/London-Mosque-fire-two-teenagers-arrested-on-suspicion-of-arson.html

London Mosque fire: two teenagers arrested on suspicion of arson

This news articles details about the attack on a Mosque, and how two teenagers were arrested on suspicion that they were the cause of the fire. The newspaper is quick to mention how the police are refusing to out rule the possibility of racial phobia and islamophobia. This may be to garner popularity for their news story and their newspaper despite the daily telegraph, which this newspaper is gained from, is a broadsheet, and not a tabloid. The newspaper seems to have a lot more focus on the damage and how badly the mosque itself was affected, it does not focus on how the people themselves were affected. This co insides with the fact that the Telegraph is right wing, so it's focus is less on community, and would have focus on business, and things such as travel and the damage of the building. The article mysteriously does not have a credited name or any form of information about the writer of the article. This may be because the article writer may not have been a completely creditable source, and as such was not given. It may also be because this issue could be potentially racially and religiously sensitive depending on how it is looked at, so it was also not credited because of that.

Gender stereotypes

Gender stereotypes are very common place, it is easily found in all types of Media, especially print based Media. Often, this is found in Tabloid styled print media. In the media Women are a main focus of being stereotyped when given the oppurtunity, and often have a very narrow set of stereotypes and prejudice. The two main general stereotypes that you see placed on Women in the media are the ideas that either Women are not supposed to be in places of work, and should instead be in a relationship and spending their time as someone who takes care of the house, and takes care of the family that the Media expects them to have. The other common stereotype is that Women are often displayed as very sexual, that they are only be there for sex. 

One place you can see both examples of female stereotypes are the advertisements you see in these Tabloid newspapers. Often in papers like the sun you can find advertisements or even certain articles that tell women how they can look more physically appealing to men in what they eat and what they wear, most clothing items are advertised saying it will make them look more sexually appealing, other advertisements that are directed towards women are based around them being around the house, if items such as any household appliances are being advertised, the majority of the time they are going to be advertised towards women, and say that women are going to find the most use of it. Because of how women only receive two types of advertisements that can be found in Print media, it suggests that women should have specific roles in society, and very specific and streamlined ones at that.  

It tends to be very rare to see articles in newspapers that are about a certain political figure or person in authority who is also a woman, this is might be because there is generally less women in high ranking positions when compared to men, even though there are indeed women in high ranking positions, they are almost never represented, and as such to the general public, it appears as if it is mainly men doing important jobs. This enforces the stereotypes that the women's 'role' is not supposed to be in place of work. Another possible reason for why more articles may be about men is a deliberate Bias by certain editors who indeed believe that the roles of genders exist, and may ignore notable things women may do to enforce those roles. 

Other stereotypes that women face in the Media is that they are generally frail and weak individuals, that need to be supported by Men, this pairs up with the idea that Women should be in a family and have a relationship, there are multiple examples of this during when any Woman runs to be a political figure for their respective country (Margaret Thatcher and Hillary Clinton), often some print based Media have responded by questioning if they can run a country because of their gender, this is based of the same roles that the same print based Medias push onto women, and as such their gender is put more into focus than their actual integrity  and why they should run politically based on what their goals and beliefs are, this would often provide a very bad image for such people, and opinions are made based on just their gender. 

Female stereotypes enforce the ideas of femininity onto women, femininity is the social construct that projects women as all being slim, tall, predominantly white, and other aspects that the Media deems as beautiful or pretty. The implication this brings is that all women should look ideally look a specific way, simply because that's what society deems is best, this is also seen for Males, and the idea of masculinity, which gives the impression that all men should be strong muscular, and have interests in things like vehicles and sports, though is a bigger problem for Women. These two ideas give a very unrealistic depiction of society, and it misleads people that the world is in fact extremely diverse and varied. 

Stereotypes are very problematic, they make the world seem very streamlined and singular. If everyone were to believe that these stereotypes were true, there would be very little choice for people.

1

http://www.theguardian.com/world/2015/sep/20/central-europe-gives-up-on-holding-refugees-back-from-austria

This online news article has been posted on the Guardian. This article is about the European borders are no longer going to be stopping refugees from entering Europe via Austria. The article mentions a few times on how the Refugees have been affected previously, such as a fence was built on Serbia, and military set on Croatia's border to stop refugees. The article also mentions how the Refugees are in danger of drowning by traveling via ocean in the autumn, and that Refugees have already died from this when only "22 of 46 passengers were rescued" from an inflatable Refugee boat. The article trying to show you how the Refugees are badly affected, and that governments are the cause of this affect, is possibly in line that the Guardian is a left wing broadsheet newspaper, meaning it typically supports the people who are lower down in society, and will sympathize with people who would not be in a position of power. Conversely, the article suggests something about the Turkish government from a quote by a single Refugee who says they are being threatened to be deported back to the war zone, and also says that the Turkish Government deny this. This may make the Turkish Government look not only cruel, but also potentially liars, depending on how it's viewed. This again sympathizes with the more everyday people who are not in a powerful position depending on how it is looked.

The Article was written by the Egyptian correspondent of the Guardian, named Patrick Kingsley. This makes the Article look good as he's supposedly from Egypt, it gives him a more neutral position, making this article seem more trust worthy in what it is saying. Within the article it also says how he writes this article in Zagreb, the capital of Croatia, this suggests that Kingsley had a more personal and detailed account on some of the facts and events.