"Discuss the marketing strategies used by your selected industry, Refer to your three main texts"

The film industry has multiple methods to advertise their produced films, using multiple forms of advertisement is very important to make sure knowledge of their film reaches as many people as possible. The most well known way that films advertise themselves is trailers, film companies will show their film trailers at both cinemas and at tv advertisement blocks, additionally the official producers will upload the trailer to youtube. films owned by one of the big conglomerates will typically have a larger amount of exposure for their trailers, for example, Skyfall owned by Columbia pictures, a member of Sony's film group, had multiple trailers to advertise itself, most of which theatrical trailers, which take up a lot more time and effort to make than a teaser trailer, a smaller indie film like Weekend however does not have this luxury and is unable to have many trailers, Weekend which was produced by a small production company unrelated to any larger conglomerate, has only one trailer. The difference between and indie film and a larger mainstream film is also the difference in what types of cinemas they are advertised in, a film like Skyfall is more likely to be advertised by the larger cinema companies with multiple screens around the country such as Vue, empire cinema, and Odeon, where it will both show posters around the cinemas, and also show the film's trailers before screenings of their current films. A smaller indie film like Weekend is more likely to find success at advertising itself at film festivals, Weekend became a widely successful film at the SXSW film festival, where it made its premiere, and allowed it to become popular enough to run in other parts of the world.

Large mainstream films also have different ways they can generate marketing strategies from each other. Kingsman is a 2015 action film with many theme similarities to Skyfall. However a major difference between them is that Skyfall is part of the James Bond brand, a very popular and well known long running film series. Skyfall is able to market itself to a very eager and existing audience of James Bond film fans, and therefore has access to many ways to market itself towards the public, one these is the use of Star power they have through Daniel Craig, which has been a very popular actor for Bond through the past years. Kingsman: The secret service whilst already being a pre exsitng franchise does not have any close popularity in the world of films. Additionally the iconography in Bond is a very prominent element of their film posters, with the camera looking down the barrel of a gun in one of the film's posters. It is clear that many films have more ways to form a market strategy than others.

Trump White House scrambles to check scandal over FBI inquiry into Russia ties

https://www.theguardian.com/us-news/2017/feb/26/white-house-scrambles-to-damp-down-scandal-over-fbi-inquiry-into-russia-ties

This article is about Donald Trump and his team's continuous potential investigations with Russia, the article brings up many points about the potential scandal that suggest ill practices from the government, such as making claims that the FBI said that the connection was fake, when the FBI has made no such public comment, or Donald Trump's claims that these connections are reported by "fake news" the Guardian clearly positions it's readers to see the current President of the states and those surrounding him to be constantly dodging the issue and it being very obvious, this should make sense as the Guardian is left wing and therefore is against the actions of the very far right government of the USA, which is currently in so much disarray that even right wing politicians oppose the current President.