"Discuss the marketing strategies used by your selected industry, Refer to your three main texts"

The film industry has multiple methods to advertise their produced films, using multiple forms of advertisement is very important to make sure knowledge of their film reaches as many people as possible. The most well known way that films advertise themselves is trailers, film companies will show their film trailers at both cinemas and at tv advertisement blocks, additionally the official producers will upload the trailer to youtube. films owned by one of the big conglomerates will typically have a larger amount of exposure for their trailers, for example, Skyfall owned by Columbia pictures, a member of Sony's film group, had multiple trailers to advertise itself, most of which theatrical trailers, which take up a lot more time and effort to make than a teaser trailer, a smaller indie film like Weekend however does not have this luxury and is unable to have many trailers, Weekend which was produced by a small production company unrelated to any larger conglomerate, has only one trailer. The difference between and indie film and a larger mainstream film is also the difference in what types of cinemas they are advertised in, a film like Skyfall is more likely to be advertised by the larger cinema companies with multiple screens around the country such as Vue, empire cinema, and Odeon, where it will both show posters around the cinemas, and also show the film's trailers before screenings of their current films. A smaller indie film like Weekend is more likely to find success at advertising itself at film festivals, Weekend became a widely successful film at the SXSW film festival, where it made its premiere, and allowed it to become popular enough to run in other parts of the world.

Large mainstream films also have different ways they can generate marketing strategies from each other. Kingsman is a 2015 action film with many theme similarities to Skyfall. However a major difference between them is that Skyfall is part of the James Bond brand, a very popular and well known long running film series. Skyfall is able to market itself to a very eager and existing audience of James Bond film fans, and therefore has access to many ways to market itself towards the public, one these is the use of Star power they have through Daniel Craig, which has been a very popular actor for Bond through the past years. Kingsman: The secret service whilst already being a pre exsitng franchise does not have any close popularity in the world of films. Additionally the iconography in Bond is a very prominent element of their film posters, with the camera looking down the barrel of a gun in one of the film's posters. It is clear that many films have more ways to form a market strategy than others.

Trump White House scrambles to check scandal over FBI inquiry into Russia ties

https://www.theguardian.com/us-news/2017/feb/26/white-house-scrambles-to-damp-down-scandal-over-fbi-inquiry-into-russia-ties

This article is about Donald Trump and his team's continuous potential investigations with Russia, the article brings up many points about the potential scandal that suggest ill practices from the government, such as making claims that the FBI said that the connection was fake, when the FBI has made no such public comment, or Donald Trump's claims that these connections are reported by "fake news" the Guardian clearly positions it's readers to see the current President of the states and those surrounding him to be constantly dodging the issue and it being very obvious, this should make sense as the Guardian is left wing and therefore is against the actions of the very far right government of the USA, which is currently in so much disarray that even right wing politicians oppose the current President.

Severe weather including tornadoes kills 18 in Georgia and Mississippi

https://www.google.co.uk/amp/s/amp.theguardian.com/world/2017/jan/22/severe-weather-kills-11-southern-georgia

This article is about a tornado that devastatingly killed 18 people in Georgia, what struck me the most about this article is that the guardian article was one of the only ways I found out, I would be surprised that such an event as a tornado would not be talked about as much, it makes me think of the previous American hurricanes that have devasted parts of America, there was a ridiculous amount of coverage on them during the time that they happened, but this tornado doesn't seem to be too important, this could be due to the greater impact previous disasters have had on infrastructure and damaged homes, which was considered more important than the amount of deaths, it's an unusual situation that the buildings could potentially be seen as more important

The music industry contains many elements that allows it to be a strong part of media throughout the years. The music industry being a large company generates large amounts of money for itself each year, in 2016, the music industry generated 16,6 billion US dollars in 2016, however the amount of money that was made came from very different places than from earlier years in the millennia such as 2000, which in that year generated 14 billion US dollars, what makes these figures different from each other is where the money came from. In 2004 almost all the sales came from album sales, whereas in 2016, up to 40% of the money made in the year came from digital sales, this dramatic change in where the music industry makes its sales came from the increased accessibility of computers and the internet and the ease of accessing files such as music digitally, this has popularised the streaming sites such as Spotify that the music industry has capitalised on making their money, however, the music industry did not always keep up with the times and the rise of the internet, in 2004 the music industry saw a collective 4 billion dollar loss in comparison to the previous year. The music industry making less money could be due to the stubbornness of wanting to make mostly album sales, as they usually cost a lot more money, however the attraction and ease of online distribution was clearly how modern music would be sold, piracy and illegal music downloads were also a reason for the music industries' decline that they still suffer from today, when the music industry had much less of an appearance online the easiest and most prominent way to get music online was piracy downloads, a similar method of free music distribution was people uploading MP3 files to YouTube that people would listen to for free, in early YouTube this made the music industry no money, until YouTube eventually allowed content to be claimed and then monetised with ads so the money could be made from them again, YouTube has become such a popular way to listen to music that eventually labels started to upload their own music and put ads on it so they could get revenue that way, I believe the only reason that the music industry has such an online presence now is to counteract other people taking away potential money by uploading their music themselves.  YouTube itself has now become essentially a music streaming site as well as a video streaming site, with a tab on their site named "YouTube music".

The big three conglomerates that own essentially the whole music industry are Sony, warner music, and universal. These three companies own almost all the music labels and in most cases will be out any potential successful record label. There is an issue with only three companies being the only existing and powerful bodies in an industry, mainly because of the monopoly they run that will keep them on top, this results in exploiting artists of their potential money, this is from the small amount of share they get from music plays on streaming sites, to the expenses they will enforce to keep artists in line, the extreme lengths the music industry goes to use artists for money is dangerous, Amy wine house and her mental and drug state could be an example of these extremes, that led her to a heavy use of drugs and eventual death, all the while her music career was still being pushed. The music industry has a lot of issues that need to be addressed, and their current form could lead to its downfall, even with the industry now focusing on digital sales, the industry is still suffering from less income than before, with almost no artists hitting platinum anymore.

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